Ancillary task 1 radio ad part 2

As we know what factors a radio ad has to have to be beneficial and success to the short film, we still don't know how to create or write a radio ad. In order to write a successful script we got advice from a website with an article on "how to write a radio ad". The website is :http://www.ehow.com/how_4909714_write-script-radio-ad.html




Also for research we looked at existing radio adverts that are very successful :

A coco cola advert :

COCO COLA on Prezi

From looking at all of this research i gathered that a radio advert is usually runs between 30 and 60 seconds long.
In the coco cola radio advert it has strong sound effects that will grab the listeners attention and stand out from other radio adverts. Also the sound effects creates an identity for the product. By doing this the public will be able to recognises and link the brand by just hearing the sound effects alone. Also in the advert it gets straight to the point and only includes the main points that the public need to hear to be sold on the product. This is very effect way and would like some of theses factors in are radio advert.

Ancillary task 1 radio ad

one of are ancillary tasks is a radio ad for are short film. The reason why are group decided to do a radio ad is because in our research we found out that an estimated forty million people in the UK listen to the radio and up to seven hours a day. The radio is used to wake up people , in cars , in offices and for leisure.As an advertising medium radio is becoming increasingly more powerful.


The results you will get from your radio advertising campaign will depend on a number of factors.
*Creating an appealing commercial
*sending a clear message
*having a clear “call to action” message
*booking the right time slots on the right radio stations to reach your target audience.
Other factors could be choosing, a humorous or serious tone, background music, special effects and dialogue/script to create a picture in the listeners mind.

By looking at all of these factors it gave are group an idea of what we needed to put in are radio ad and how the radio ad is such a big medium in media. Alos if were to put out are radio ad we would see how much a it persuades the audience.

Shooting Script

Two Steps Behind
Shooting Script

Shots | Shot description

Shot 1 – Establishing shot of the area

Shot 2 – Wide shot of the train station

Shot 3 – Mid shot of Scott from the front

Shot 4 – Mid shot of Scott from behind entering shop

Shot 5 – Long shot of Scott exiting the shop

Shot 6 – Mid shot of Scott with wallet in one of his hands and a drink in the other

Shot 7 – Long shot of Scott going to place his wallet in his pocket

Shot 8 – Close up of Scott as he places the wallet in his pocket

Shot 9 – Over the shoulder shot of the youth walking past Scott

Shot 10 – Mid shot of walking to bus stop

Shot 11 – Mid shot of Scott standing at the bus stop

Shot 12 – Long shot of Scott looking at the youth

Shot 13 – Wide shot of people at the bus stop

Shot 14 – Extreme close up of Scott texting on his phone

Shot 15 – Long shot as Scott walking off

Shot 16 – Over the shoulder shot from in front of Scott

Shot 17 – Close up of Scott

Shot 18 – Close up of youth

Shot 19 – Mid shot of youth walking
Shot 20 – Mid shot to Scott walking

Shot 21 – Mid shot of Scott from in front

Shot 22 – Extreme long shot of the side street

Shot 23 – Long shot of Scott

Shot 24 – Close up of youth

Shot 25 – Close up of Scott’s legs walking

Shot 26 – Close up of youth’s legs walking

Shot 27 – Mid shot of Scott crossing road

Shot 28 – POV from Scott shot

Shot 29 – Extreme close up of Scott

Flashback

Shot 30 – Long shot of Scott being held against wall

Shot 31 – Mid shot of the Scott and the attacker

Shot 32 – Close up of Scott

Shot 33 – Mid shot of Scott breathing heavily

Flashback ends

Shot 34 – Extreme close up of Scott

Shot 35 – Mid shot of Scott crossing road

Shot 36 – Close up of youth

Shot 37 – Mid shot of youth beginning to run

Shot 38 – Mid shot of Scott walking

Shot 39 – Mid shot of Scott coming to a dead end

Words that relate to are short film

Click to enlarge: We wanted to brainstorm some words to help us create are short film.

Equipment List

Equipment List

For our film we will be needing various pieces of equipment to help us film/shoot at our chosen locations. This is a list of some of the things we will need;

1)Cam-corder
2)Tripod
3)Mobile Phone - Blackberry Smartphone
4)costume for both charcters
5)A wallet
6)Flip Cam
7) Blackberry

Two steps behind script

Here is our final script the short film. Ainsley wrote this script with the research that we found early in the pre production.

Two steps behind_script[1]

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Research and feedback 2

My group decided that we wanted to change the name of are short film, to go with the changes so far. The original name for the short film was stalked , However as a group we had notice that the title " stalked" had been used to many times and would give away the storyline to quickly. Therefore we did some research and asked for suggestions on some fresh ideas for the name of are short film .
The questionnaire below shows the suggestions and the results.

What should we name are film that is the genre of suspense
	Two steps behind
	On the edge
	escape
	Runaway
	lost
	The great chase
pollcode.com free polls

The results showed that the title " Two steps behind" was chosen at of all the options. This will now be the title of are film.:)
Even though we are a bit behind because of all the changes, we are now making a s start in the right direction with a mew name for are film.

Mood Board

Here are some images that we collected over the time to link to our film. By doing this it is giving us inspiration and some ideas that we can use for the creation of are film .

Treatment

Treatment

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Audience survey with results

Here is the survey and the results :

pollcode.com free polls

Target Audience for a short film

10 -15 20 -25 25-30 30-35 35-40

pollcode.com free polls

what type of genre film do you like.

suspense comdey Thriller Love History based

From are poll results its shows us that are target audience is 20-25 year olds. Also the survey identifies what idea would be better for are group to create into a short film with a suspense genre. If you click the "view" button to see the results.

New ideas for are film :0

Once again are group changed the initial idea of are short film and the genre to a thriller/suspense film . The reason for the change is because we believe that the new story line will fit the facilities that we have and will come out as a better short film with different camera angles. Also it allows us to try out different editing skills. By doing this it will get us a higher grade for are project as it will have various shots and angles. By changing the idea we will have a solid plot that will last the amount of time that is required by the teachers unlike are previous ideas where the teacher was not happy on the products.

How we came to this new result was by having a production meeting, where all of us brainstormed a new idea for the film :

New Ideas on Prezi

We could't decide which story was better. To help us out i will have to do a survey.

Location Pictures

Here are some location pictures of are film,we decided that the park is pefect becuase it is quite area for us to film. Also we could get some intreasting shots and angles which will link to are suspense film.

Location pictures 1

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Film Poster Research

As part of our coursework,we had to come up with two preliminary tasks. The two task that we choose was film poster and radio trailer.To start off my group did the film poster, to help us with creating the poster,we did some research on some existing film posters of the same genre . After are group looked over the research we decided that we wanted the two female characters Jade and Jasmine to be on the poster with the bracelet. By having the bracelet its giving the audience a little insight into what the film is about.

Here are some of the examples that we looked at:

Poster presentation

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